The London Apology

London is a special place full of fascinating behaviour and cultural tidbits. One of those is the humble apology where the British and more so Londoners over use to a ridiculous extent.


“The readiness of the English to apologise for something they haven’t done is remarkable, and it is matched by an unwillingness to apologise for what they have done.”


A simple website was created this highlighting the various interactions that happen in the daily life which hope to reclaim the apology for its true meaning.


Website design. Illustration. Art Direction Copywriting.