Building an app
with personality
& fun in a market which has little.

I produced and gave life to Moneybox brand, producing and overseeing the product design, UI/UX, creative direction, integrated advertising, animations, motion graphics, and everything else you’d expect in a small start-up environment.  From humble beginnings Moneybox achieved the feat of being the fastest growing fintech app in the UK and Fintech Innovator of the Year at the Techies 2017.

Producing a consistent experience, based around inspiring, educating & having a bit of fun. I created conceptual digital campaigns to deliver over 300,000 new users over a 6 month period.

As a brand we stopped shouting at our consumers and instead began to rethink how we used short form content and how we executed it. I produced seasonal six second format campaign content for Yolt that captured the attention of a generation that has several screens open all at once.

Product design. Using Sketch and After Effects/Lottie animations we added fun, engagement and personality whilst retaining simplicity & relevancy.

App campaigns, visual design and animations injected personality and fun to make investing simple and personal.

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