The happiest &
biggest Mother’s Day card  for Oxfam.

Lead designer working with the Proximity London team in developing a real-time giant Mother’s Day card for Oxfam.  I was responsible for the visual design to this complex responsive site leading the visual design, UX/design and the customer journey which incorporated live video feeds, payments and social media implementation.

The Happiest Mother’s Day Card is a giant canvas divided up into lots of little squares. When a member of the public goes online and dedicates a square to their mum via the website, the artist will paint within that square and bring it to life.

This means the more people that take part and celebrate their mum, the more the design of the card will grow and blossom.

Say Hello.