Refreshed the Big Bash brand platform across the Mens and Womens league to capture the anticipation, drama and excitement that is found in each and every moment.
Simply put: make Big Bash cool
Big Bash is full of unmissable moments.
I created the ‘Made of Moments’ platform that gave the Big Bash a new lease of life, celebrating the colour and excitement and paying homage to the environment which it played in.
This came to life through a range of activations which included trophies being delivered by drone, players driving around in speed boats and my personal favourite a one of the kind rendition of Temper Traps - Sweet Disposition by the Tasmanian Symphony Orchestra.
We gave Big Bash a fresh new design direction that visualised this with a vibrant ‘sunset’ gradient, juxtaposing natural beauty with neon excitement – encapsulating the feeling of summer night at a BBL game.
The platform was released nationally across TVC, Social, OOH and through various activations heralding a new direction for Australia's most loved cricket competition.
44.82M total audience, the highest in league history
+5.9% audience increase across all social platforms