Master’s Keep: Revival is a premium, limited edition bourbon blend by Wild Turkey, made as a tribute from master distiller Jimmy Russel to his legendary father, Eddie.
We were tasked to create a TVC and content series that supported the product launch of this very special bourbon. We responded by developing a blend of archival images from hundreds of years ago with modern day footage that brought their unique father and son story to life.
Strategically we launched the campaign in the lead up to Father’s Day, leveraging hype around the event and promoting Wild Turkey Master’s Keep: Revival as the perfect tribute for a father.
With a limited 3,600 bottles available nationally, the Wild Turkey Facebook page saw whiskey enthusiasts across the country asking exactly where they could get their hands on a bottle. Even after the campaign finished.