Master's Keep
Campari Group

Master's Keep

Campari Group
Art Direction, Direction, Concepts

Launching a quality bourbon, perfected over decades by the deft touch of a master

Master’s Keep Revival is a limited-release bourbon by Wild Turkey built on a 101-year legacy.
But as a brand, Wild Turkey isn’t perceived as super premium. We flipped perceptions and positioned it as a memorable purchase. 

Revival honours a father’s recipe, revived by the hands of a son and this special bourbon deserved a special treatment. We recreated their story by expertly crafting together archival images through a range of timeless treatments and techniques to bring their story to life. 

Strategically launched around Father’s Day, we tapped into the emotion of fatherhood, showcasing one amazing story between Son and Father.

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