Joining Moneybox pre launch i looked to create a built an in-house creative agency so we could produce relevant and relentless creative that an agency delivered but without the bloat. It was great because not only do you make the ad, but you see the likes, comments, shares, traffic spikes, view-through rates, meaning i got to see the hate mail, and the love letters, meaning you had more skin in the game.
We went about executing as many of your ideas as possible, because the more ideas you can have, and execute on, the better your chances of a runaway (or, dare I say, viral) piece of content.
As the Creative Lead i delivered multiple integrated campaigns, across TVC, social, OOH and print, while also establishing the brand platform, tone of voice and visual style and in result taking Moneybox from a beta app to market leader.
Launch Explainer TVC