From beta to market leader, how I helped launch UK’s most loved fintech app.
Create Moneybox’s brand and creative platforms that would go on to disrupt the financial industry and empower a new audience to save and invest.
You don't need to be an “investment bro” or have heaps of cash to invest.
The role was like no other as we looked to create from scratch our creative and brand platform from nothing, I was guided by the principle ‘Move fast and break things’.
I created hundreds of campaigns across social, TVC, OOH, content and digital to find out what resonated with our audience, and in doing so grew our user base from 0 to half a million.
Working directly with Facebook, YouTube and Snapchat to ensure that all creative was fully optimised, I had immediate access to data showing what was and wasn't working, and insights that could inspire the next campaign.
As the sole in-house creative, I developed all creative from concept to execution as well as the overall brand vision. I also partnered directly with a range of videographers, animators and influencers when needed, all while managing the budget and timelines to ensure the absolute best creative output.
Launch Explainer TVC