Wild Turkey Hunt
Campari Group

Wild Turkey Hunt

Campari Group
Concept, Creative Direction, Photography, Design Direction

Wild Turkey is wild by name and wild by nature. Our task was to promote the ‘Spirit of the Wild’ brand platform and build a community of fans.


The Turkey Hunt website served up photos of the Australian wilderness and challenged Australians to pinpoint where they were taken. We released itineraries, limited edition Wild Turkey bottles and prizes that enhanced outdoor experiences.

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New landscapes were released on social platforms fortnightly, with SEM and emails driving traffic to the website. 

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Results: 33% increase in subscribers. 75% Website Conversion Rate. A contribution to a 13% increase in trial.

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